In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.
THE RIGHT KEYWORDS
This article is not about keyword research so I will not spend too much time on this topic, however, I felt it was important to at least brush on this slightly. If you are interested in reading more please see Keyword Research for Organic SEO.
Make sure that your targets are achievable. If you select the wrong keywords it can make your entire optimization experience essentially a waste. Choose keywords that are attainable but yet still offer a reasonable search frequency for your industry. Your phrase selection should also be targeted to bring qualified traffic to your site. (more…)